16 Jul 2018

Learn How to Activate SSL on WordPress

It seems like everyone is talking about SSL encryption and adding it to their website. Whether or not you sell products online, you’re going to want to make sure you activate SSL on your WordPress website right away. You’ll need to do this for a variety of different reasons, including for optimization and the new EU data protection law.

Learning why it’s needed as well as how to add the encryption enables you to make sure your website is secure and you get all of the benefits you’re looking for. Start the process to activate SSL on WordPress now so you can make sure your website visitors know their information is secure every time they visit your website.

SSL Encryption for User Safety

SSL on wordpress for user safetyFor many years, websites have started with HTTP and are now moving toward HTTPS. This signals users that the website is safe to use as they’ll receive a notice if the website certificates do not match the website they’re trying to reach. It’s an added layer of protection that helps anyone who visits a website be sure they’re actually visiting the website they intend to visit and so they can ensure they’re safe if they share any personal information with the website.

Search engines like Google now require SSL encryption and use it for higher rankings. When you’re working on the optimization of your website, if you do not have SSL encryption, you’re missing out on a way to boost your ranking.

This is done is so search engines can help users ensure they’re able to choose a secure website to obtain the information they’re looking for. As of 2018, if your website doesn’t have SSL encryption, visitors will receive a warning that the website might not be secure and they may leave it to check out a competitor’s website.

SSL for All Websites

ssl for e commerce safetyIf you sell products, you may be required to use SSL encryption by the e-commerce websites you’ll use to sell your products. These websites, like the search engines, want to make sure the people using your website are secure and feel comfortable using the website to purchase what they need. They don’t want the risk of giving personal information to a website that might not be secure.

Encryption is also a requirement under the EU Data Protection Law, so your website will need it if you have customers around the world who might want to visit your website. Even if you do not sell anything, if you collect any personal information from the visitors to your website, you will need SSL encryption on your website.

Requirements for Running SSL

There aren’t too many requirements for running SSL on a WordPress website. You’ll mainly need to purchase an SSL certificate and then use WordPress to redirect your website from HTTP to HTTPS.

A number of WordPress hosts will include SSL certificates in some of their plans, so this is likely the easiest way to obtain the certificate. However, if the plan you are using does not include the SSL certificate, you can also purchase one through an SSL certificate provider.

Choosing an SSL Certificate for Your Website

There are a few different types of certificates you can purchase, depending on the type of website you have. Domain Validation is the least expensive type, but only offers basic encryption and is for websites that do not obtain any personal information from visitors.

Organization Validation is the minimal amount of encryption required for e-commerce websites. There are more expensive and thorough types of certificates as well, depending on the encryption your website needs. You’ll want to make sure you choose the right one so you can handle all of your subdomains or so you can make sure you have enough encryption for your users to feel secure on your website.

Activate SSL for Your WordPress Site

WordPress makes it easy for you to change to SSL encryption for your website, but there are still a few things you’ll need to do to make sure everything switches over smoothly. To start, go to the settings and choose general settings to update your site URL address fields. Then, you’ll need to set up SSL redirect to move your pages from HTTP to HTTPS.

There are plugins that make this part easier, which you can use to quickly switch your website from HTTP to HTTPS. If you’d prefer to do this manually, you can add a few lines of code to your .htaccess file. This will force your website to change over from HTTP to HTTPS, but it might not completely change all of your pages, so you’ll need to make sure it’s working properly for your pages.

Check Your Website to Ensure SSL is Activated

How to activate ssl - example

The green padlock signals that a website has activated SSL.

Once you’ve activated SSL for your website, you’ll need to make sure it’s working properly. The easiest way to do this is just to visit your website. Look at the address bar in a browser like Chrome and check the symbol next to your address.

If the symbol is an icon of the globe, your website is not using SSL and you need to go through the activation again to fix any issues. If the symbol is a green lock, your SSL is working properly.

If any of your pages did not update with the code or the plug-in, go ahead and change these manually. This will help ensure they are now encrypted properly. Going forward, your pages should be automatically encrypted with the plugin or code you used, so you won’t have to worry about this.

Nowadays, SSL encryption is more than just something you may want to do for your users to feel secure. You need it if you collect or process personal data on your website or if you’d like to sell products through your website. You also need it to ensure your website is optimized and ranks as highly as possible. Thankfully, once you know what to do, adding SSL encryption to your website isn’t difficult and will start providing the benefits you’re looking for right away.

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19 Apr 2018

The best Speed Test Tools

Page speed is the time required for a site to load. It depends on a variety of factors, such as the data center’s connection, the server’s hardware and the site’s design. The more a site is optimized and the higher the quality of its hosting, the faster its load time will be. Some aspects, such as the user’s location and connection speed, can’t be controlled, but others can.

In this guide, readers will learn why page speed is so important and how they can improve it.

Why Page Speed is Important to Users

Page speed is a crucial part of the overall user experience, especially on mobile devices. When a site loads faster, the user’s experience is better and conversions are likely to increase. If a site serves content and generates ad revenue, a shorter load time means that it’s easier for users to navigate between pages.

When sites sell services and products, faster load speeds make it easier for visitors to learn about the company’s offers, fill in lead capture forms, and make purchases. Sites that are designed in a responsive way tend to load faster on mobile devices, which can make it easier for users to find what they need when they’re out and about.

Why Page Speed is Important for SEO

Google has a simple reason for making page speed an important ranking factor: It creates a better user experience. The faster a site loads, the greater the likelihood that the user will have a good experience.

While the search engine prioritizes fast-loading sites, it’s unlikely to hurt a site unless it’s extremely slow to load. According to information from Google, only about one percent of results are affected by page speed ranking indicators.

Ways to Improve Page Load Speeds

how to improve page speedEvery website is unique, and there’s no universal way to optimize page load times. Some sites serve an abundance of unique content and need structures that make it easier, while other sites serve just a few pages. However, certain general tips can improve load speeds and site performance.

  • Select a top-quality server that’s powerful enough to host the site, and is located in a data center with enough bandwidth to accommodate the entire audience.
  • If the site has a global viewership, use a CDN or content delivery network to host images and videos on multiple servers, thereby decreasing load times.
  • If the site is WordPress-based, ensure that there are no unnecessary plugins. Scripts and plugins can substantially increase page load times.

Tools to Check Page Load Speeds

It’s quite easy to check a site’s load speed. There are several tools that load sites from different locations and measure load times; some tools even tell the user which factors are increasing the site’s load time. A few of the best tools are listed below.

  • Google’s PageSpeed Insights: This tool grades mobile and desktop site speeds by retrieving the URL from the appropriate agents. From there, it provides the site’s rank on a scale of 1-100; the higher the rating, the better the site is optimized.
  • Pingdom: This free tool provides a significant amount of information on a site’s speed. Along with an overall grade, the tool offers a visual depiction of the time required for each element to load. Under the Page Analysis tab, users get in-depth data that allows them to examine a site’s overall health.
  • GTMetrix: This tool goes into detail to show users a full history of site load times. It offers various monitoring services and reporting options, and it allows users to export the test history in CSV form.
  • WebPageTest: Here, users get the ability to specify browsers and locations for tests. This is essential for global sites that target a variety of geographical areas and browsers.

Is the Website As Speedy As it Can Be?

Page load speeds are an important yet commonly overlooked factor in SEO and conversion optimization. Use the tools and tips above to find out whether a site is performing to its full potential. If it is not, make increasing the page’s load speed the main SEO priority.

 

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11 Aug 2017

What is IaaS?

Infrastructure as a Service is one of the fundamental service models in cloud computing, alongside, Software as a Service (SaaS) and Platform as a Service(PaaS). Instead of leasing or renting space in data centers, acquire labor and manage utilities required to deploy storage, computer servers, and cloud networks, users rent space in a virtual data center. With IaaS, cloud buyers have access to virtual components over the internet and create their own IT platforms. They pay for the resources they consume such as storage space, data transfer, bandwidth, IP addresses and load balancers.

What are the Benefits of using the software?

Its providers offer highly scalable resources that are easily adjusted on demand. This means that it is suitable for businesses that are experimental, temporary or those that are prone to changes. Startup businesses can save on costs of establishing a physical data center, servers and paying IT experts to operate these servers. In addition, cost control is further improved because payment for cloud services is done on a per-user basis. Whether payment is by the hour, month or year, users have an opportunity to save on in-house hardware purchases.

Cloud buyers also enjoy quality service without experiencing the hustle of managing or upgrading cloud data centers. The providers are responsible for managing the cloud. Since the operators that manage the cloud are specialized in their field, the room for error is greatly reduced.

The risk of failure is greatly reduced due to the availability of multiple hardware resources from the cloud providers. Additionally, users can assess services as long as they have an internet connection. It has broken the physical constraints associated with traditional servers and data centers.

Services are available upon demand. The providers are easily found on the internet, and buyers can easily access services through direct communication. With this technology, the time consumed during the construction of physical data centers is eliminated.

Buyers are free to concentrate on the core of their business rather than on the IT structure. All maintenance, backup, and upgrade of systems are managed by the provider.

Better security for data is provided by the Cloud providers.

Types of IaaS Cloud Offerings

Public IaaS Cloud: Providers rent out hardware resources to multiple tenants in the general public. The users share server resources and only pay for the resources they use. The public cloud is easy to set up highly scalable and elastic.

Private IaaS Cloud: The provider delivers cloud-computing services to one organization. This type is suitable for businesses that have large CAPEX budgets and are rely on personal data center professionals to manage the computing environment. All resources are directed to one business.

Hybrid IaaS Cloud: This is the conjoining of physical and virtual resources in a private or public cloud. The hybrid cloud allows companies to take advantage of scalability with cloud technologies while managing sensitive company data that is not suitable on the cloud.

Common Business Scenarios are

  • Test and development operations that can easily be scaled up and allow the quick release of applications into the market.
  • Webhosting with IaaS is cheaper than traditional web hosting.
  • Storage, recovery, and backup of data is cheaper and can be easily scaled up and scaled down when required.
  • Web applications are easily supported on IaaS.
  • High-Performance Computing (HPC) is easier on super computers and computer grids that perform complex calculations are easier.
  • IaaS economical in the analysis of big data.

Examples

Internal Business Networks: Businesses can store data and run applications through the utilization of pooled servers and networking resources. Additionally, businesses can scale their resources as the business grows.

Cloud Hosting: Websites utilize several virtual resources from several servers.

VIRTUAL DATA CENTRE’S (VDC): Interconnected virtual servers that are used to provide enhanced cloud hosting capabilities, IT infrastructure and integrate operations.

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Cloud-Hosting, Virtual Servers & Managed Services